Top Advertisers And Inversters On Facebook

THE BIGGEST advertisers of facebook….

Facebook now makes $2 billion in revenue every quarter, and $1.8 billion of that comes from paid advertising.

Here’s a look at some of the biggest advertisers

 who have  invested big money in Facebook and how they use  the site:
FORD
The Ford  Motor Company  is an American multinational corporation and one of the world's largest

 automakers based on worldwide vehicle sales This vehicle believes that when someone “likes” you on Facebook, they’re more likely to boost  the brand.
HSBC bank

HSBC , one of the largest banking and financial services institutions in the world, serves millions of customers through its four Global Businesses.
This Bank has a large Facebook footprint in Asia and Europe.
ANHEUSER-BUSCH INBEV 
World largest brewer . Our Dream is to be the Best Beer Company Bringing People Together For  a  Better World ! . In 2010, Budweiser offered a free beer to people turning

22.
MCDONALD’S.
Has more than 30 million likes and was the first location-based check in marketer in 2010.
VISA 

 A global payments technology company that connects consumers, businesses, financial institutions, and governments to fast, secure and reliable ...
Spent large amount on the summer Olympics in 2012.
NIKE 

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services
Known  to break campaigns on Facebook before they appear on TV.
JPMORGAN CHASE 
This bank has more fans than its rivals.
STARBUCKS 

Starbucks Corporation is an American coffee company and coffeehouse chain.
Starbucks saw a 38% lift from users who saw Starbucks appear in their feed.
DISNEY 
Utilizes the network for its online games and its more than 46 million fans.
DELL 
Utilized a Facebook app to help advertise its promotion of Lollapalooza. It has made more than $9 million in advertising through social media.
SAMSUNG 
Was the first company to buy Facebook’s logout page to advertise its new Galaxy S III phone.
NESTLE 
With over 5 million likes, its head of marketing and consumer communications is on Facebook’s client council.
UNILEVER 

Unilever  is an Anglo-Dutch multinational consumer goods company .
Utilizes its partnership with Facebook to provide clean drinking water to communities in need.
VERIZON 

Verizon is a company  offering telecommunications products and services.
Offers fans exclusive access to TV content, such as a Green Day concert via FIOS.
GOOGLE 
Advertises its Chrome browser, which has a set of Facebook extensions downloaded 34,000 times a week
WAL-MART 

is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores.
In addition to its own Facebook page, almost 4,000 of its stores have their own Facebook pages.
GROUPON 

 is a global e-commerce marketplace connecting millions of subscribers with local merchants by offering activities, travel, goods and services in more than 28 countries
Its contract with AdParlor is worth tens of millions, as the company uses Facebook extensively to drive email signups and sell daily deals.
AMERICAN EXPRESS 
Amex’s Facebook app “Link, Like, Love” allows cardholders to link their cards to their accounts and in return get deals from such companies as Whole Foods, Dunkin’ Donuts and Sports Authority.
AT&T 

is an American multinational telecommunications corporation, 
The company has worked together with the social media giant on hackathons to help developers create apps that allow payments to be collected via AT&T’s phone bills.
ELECTRONIC ARTS 

 also known as EA Games, is an American developer, marketer, publisher and distributor of video games .
After investing $2.75 million in advertising on just one of its games, Battlefield 3, the company saw a 440% return on its investment in sales.
ZYNGA 

is an American provider of social video game services .
Creator of popular games such as FarmVille and Zynga Poker, it spends more than $200 million in its “player acquisition costs.”

WHy they are paying ??

While Facebook invites advertisers of all sizes..
The cost of Facebook ads varies but generally ranges from 5 cents to 5 dollars per click. Cost depends upon   targeting, biding and engagement.
Sidebar ads
The most common ads, these appear on the side of the site. Cost is about $1-$5 with most types of targeting.
Sponsored stories
Status updates from businesses turned into ads. Usually cost around 50 cents per click, since they get higher engagement (more likes and comments).
Promoted posts
Posts that are targeted to fans and friends of fans. Typically cost about $5 per every 1,000 people targeted.
A $1,000 budget for Facebook ads might  like this:
Sidebar ads , 700 clicks to website – $700 ($1 per click)
Sponsored stories ,  400 clicks to Facebook page – $200 ($.50 per click)
Promoted posts ,  20,000 views – $100 ($5 per 1,000 views)